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  3. M278278-0009

Datejust 31

Rolex

Datejust 31 Rolex M278278-0009
Oyster, 31 mm, yellow gold
27.600 EUR IVA Incl.

datejust-m278278-0009
Reference
M278278-0009
Model Case
Oyster, 31 mm, yellow gold
Bezel
Fluted
WATER-RESISTANCE
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Caliber
2236, Manufacture Rolex
POWER RESERVE
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Champagne-colour set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Feature 1

Champagne-colour Dial

The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic colour dials such as shades of silver grey, rhodium or ruthenium.

Feature 2

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.

Feature 3

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

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THE ARCHETYPE OF THE MODERN WATCH

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognised and recognisable of watches.

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